Chi siamo Casaitaliana
Chi siamo Casaitaliana
Chi siamo Casaitaliana

OUR STORY

Wu Ruijun Casaitaliana

WU RUIJUN
CASAITALIANA’S CEO

Who we are

Our story begins in Milan in 1999 with the founding of Vulcano Commercio Internazionale Srl. In 2010, the company’s name was changed into Casaitaliana and it entered the Chinese market with a new type of commerce: O2O, or “online-to-offline commerce”. In the same year, thanks to the constant commitment of a very strong and united team, the single-member trading company Hengbangxinda was founded, quickly followed by many other offices, which guarantee control over a large part of the Chinese territory (Shanghai, Shenzhen, Hangzhou, Chengdu, Guiyang and Qingdao). Moreover, this rapid success soon also lead to the opening to the international market, with the foundation of a series of e-commerce platforms, namely OZSP and Eurooo.

What we do

In Italy: Casaitaliana organizes shipments on behalf of third parties, offering a transportation service for companies that trade with China. The goal, however, goes far beyond the support that the most common international shipping companies are able to provide, as Casaitaliana wants to establish itself as a real bridge of communication between Italian furniture retailers and Chinese customers.

In China: Casaitaliana offers Chinese users an easy and intuitive online platform that allows them to buy furniture from the comfort of their own home, obtaining complete assistance and free shipping and assembly services.

This way, both the customer and the retailer enjoy numerous advantages and warranties. In fact, thanks to the experience accumulated in the e-commerce sector, as well as in the management of international logistics, we ensure that the shipping of goods to China can happen smoothly.


  • 1999

    In 1999 the company Vulcano Commercio Internazionale Srl was founded. Its goal was to offer a wide range of high-quality products, including furniture, lamps, home accessories, doors, windows, floor and wall tiles, carpets, wallpapers and so on.

  • 2010
    Logo Hengbangxinda

    After about ten years, in 2010, we continued on the same path by establishing Hengbangxinda and considerably increasing our sales volume.

  • 2010
    Logo Casaitaliana

    The same year marked the establishment of Casaitaliana, a company that offers Chinese customers the opportunity to buy luxury Italian and European furniture and materials.

  • 2010
    Logo Casaitaliana

    In addition to providing services to Chinese customers, Casaitaliana has always supported Italian companies from the beginning, trying to establish itself as a bridge of communication between Italian retailers and Chinese customers.


  • 2015
    Logo ozsp

    In 2015, a platform for high-quality European appliances for Chinese customers was created: OZSP.

  • 2016
    Logo eurooo

    One year after the launch of OZSP, Eurooo lifestyle consultant was added, a platform that offers a wide range of high-quality products to the international public.

  • 2017
    Logo oujuhui

    The following year, in 2017, the Oujuhui platform was created, in order to give our Chinese customers the opportunity to buy ready-made products in stock.

  • 2017
    Logo eurooosmart

    Eurooo smart platform has the same aim Oujuhui has, but it is mainly addressed to international customers.

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OUR COMPANY PHILOSOPHY

OUR MANAGEMENT PHILOSOPHY

  • International brands

    We have focused on Italian and European brands, and thanks to endless and precious resources we are increasing our strength to become the first and best furnishing services company.

  • Global mindset

    Starting from the Chinese market, Casaitaliana is building a worldwide network in order to become the best company in the furnishing sector, and this is also made possible by the team's ability to adapt to new market trends.

  • Made-to-measure

    We are committed to meet the needs of our customers worldwide in the best possible way. We offer the chance of obtaining a certain product and a personalized style anywhere in the world.

  • Excellent service

    All our employees put the customer's needs first in order to offer a personalized and high-quality service.

  • Our branches

    With our Chinese offices in Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, Guiyang and Qingdao, we cover almost the entire Chinese territory, paying attention to changes in the luxury furniture market and keeping up with the best solutions for importing Italian furniture in China. By doing so, we provide customers with up-to-date information in order to gain their trust and adapt to their needs.

OUR COMPANY CULTURE

  • Honesty

    Our values are responsibility and honesty. Our motto is "The man stands if he is honest"; we take every little detail into account, insisting on perfection. Thanks to our policy, we have succeeded in gaining the trust and support of our customers.

  • Growth

    We respect the values and cultural differences of each member of our team and encourage every employee to overcome their boundaries with courage. We work with a positive attitude to make our dreams come true. If every employee grows together with the company, we will become an example in our sector.

  • Cohesion

    Cohesion is a value that keeps our company united, for this reason the team has a common and shared goal. The skills of each employee are respected and each member of the team supports each other, nurturing mutual trust. These are the factors that contribute to our strength.

  • Winning together

    We believe that relationships with our colleagues are very valuable and we treat customers, collaborators and competitors with honesty; we expect to win and grow together.

  • Sharing

    Cohesion ensures that corporate values are shared more deeply. The desire to share the results obtained by the team stems from a healthy work environment and healthy competition, and also from the awareness of being the protagonists of the making of a legend in the world of furniture logistics.